​The intent of Chanel’s retail store design is to integrate elements such as orthogonal lines and shapes to express direction and create a sense of openness throughout the space. Inspired by the Diamond Beach located in Iceland, the use of different materials, such as natural stone, glass, and quartz, exhibit a sense of fusion. Solid and void is expressed through the millwork, furniture pieces, and the reception desk. Driven by nature, the colour palette used in the space consists of black, white, and blue tones. In addition, the Black Diamond Beach is a rare location, therefore Chanel’s store design carries on its own uniqueness. Lighting is located throughout the space with the use of cove lighting, additional accent lighting in the millwork, and chandeliers illuminating the merchandise, creating a captivating experience. Customers will find comfort and excitement within the retail layout.